Available for new opportunities

Senior Product Designer

I transform complex problems into elegant, measurable solutions. 15 years designing data-driven products at Compare the Market, Currys, and iD Mobile — where I've led design systems serving 15+ teams, driven 68% engagement uplift, and designed for millions of users across retail, fintech, and telecom.

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EXperience

Work Experience

Independent Design Consultant - Product Designer | 2024 - Present

Senior Product Designer | Compare the Market | Mar 2022 - Nov 2023

Leading price comparison platform serving millions of users

• Built Suricata design system — 40% faster design-to-dev handoff across 15 product teams • Redesigned insurance comparison flows — 68% increase in user engagement • Reduced funnel drop-off by 25% through user journey optimisation

UI/UX Design Manager | iD Mobile | May 2021 - Feb 2022

Mobile telecom platform serving 500K+ B2C customers

• Led design team serving 500K+ customers — 35% improvement in satisfaction scores • Unified UX strategy across 4 product teams with consistent design language • Embedded WCAG 2.1 accessibility compliance into all design workflows

UI/UX Designer | Currys / Carphone Warehouse | Dec 2016 - Apr 2021

£1B+ e-commerce platform

• Designed ML personalisation engine — 3x higher add-to-basket rate for returning users • Led AR Point & Place experience — 30%+ increase in add-to-cart for large items • Owned checkout experience design across 7,000+ product catalogue