Senior Product Designer
London
15+
Years Experience
across e-com, fintech, design systems
3x
Conversion Lift
add to basket and checkoiut
20+
Product Teams
design system, unified UX strategy
Selected PRojects
Trusted by
EXperience
Independent Design Consultant - Product Designer | 2024 - Present
Senior Product Designer | Compare the Market | Mar 2022 - Nov 2023
Leading price comparison platform serving millions of users
- Built Suricata design system for 15+ teams: automated component handoff, reduced design-to-dev turnaround from 4 weeks to 2.5 weeks (40% faster)
- Redesigned insurance comparison flows: simplified form fields & progressive disclosure, drove 68% engagement lift in 6 months post-launch
- Optimized checkout funnel: removed 3 screens, simplified payment section, reduced drop-off from 48% to 36% (25% improvement)
UI/UX Design Manager | iD Mobile | May 2021 - Feb 2022
Mobile telecom platform serving 500K+ B2C customers
- Led design team of 3 designers serving 500K+ users: set design direction across 4 product teams, improved NPS from 62 to 84 (35% gain in satisfaction)
- Created unified UX strategy across 4 product teams: documented design principles, built component system, reduced design-to-dev misalignment by 70%
- Embedded accessibility (WCAG 2.1) into all design workflows: designed testing protocol, trained 3 teams, achieved AA compliance across 40+ screens
UI/UX Designer | Currys / Carphone Warehouse | Dec 2016 - Apr 2021
£1B+ e-commerce platform
- Designed ML personalisation engine: created UI for AI-driven recommendations, increased add-to-basket rate for returning users from 8% to 24% (3x lift)
- Led AR Point & Place experience: designed intuitive camera UX for furniture preview, drove add-to-cart conversion from 12% to 16% for large items (30%+ lift)
- Owned checkout experience for 7,000+ products: designed responsive payment flows, reduced cart abandonment from 68% to 61%, launched across web & mobile