Introduction

Senior Product, UI/UX Designer with 15+ years' experience designing AI-driven consumer products, gamification systems, and behavioral design solutions across fintech, e-commerce, and SaaS. Expert at translating complex data into intuitive user experiences, designing conversational interfaces, and building scalable design systems that drive measurable behavioral change. Proven track record delivering 68% engagement lifts and architecting enterprise-grade design systems across 15+ product teams. Skilled at bridging design, engineering, data science, and ML teams to create sophisticated, user-centered digital experiences that foster positive habits and reduce user anxiety.

Core Competencies

Lead Product Design · SaaS Product Design · Design Strategy · Design Systems · Visual Language · Figma · Prototyping · UX Research · Usability Testing · Accessibility (WCAG 2.1) · Cross-functional Collaboration · Agile/Scrum · Mentoring · Front-end Collaboration · Enterprise UX · AI-assisted Design · Metrics & ROI

Professional Experience

Independent Product Design Consultant — London, UK Jan 2024 – Present

• Led strategy & UX audits for B2B and SaaS clients, combining qualitative research and AI-assisted analysis to identify optimisation opportunities and increase sprint throughput.

• Designed and delivered enterprise UI patterns and component libraries in Figma that reduced design inconsistencies and improved developer handoff.

• Implemented AI tools for automated A/B test setups and prototype generation, improving iteration velocity and data-driven decision making.

• Ran usability testing and synthesized insights into prioritized product roadmaps and measurable success metrics.

Senior Product Designer — Compare the Market Mar 2022 – Nov 2023

• Owned end-to-end product design for complex comparison flows in a high-traffic SaaS-style product serving millions of users.

• Architected a tokenised, enterprise-grade Figma design system used across 15+ product teams; reduced design-to-development handoff time by 40%.

• Led mixed-methods UX research and usability testing; recommendations influenced >£2M product roadmap decisions.

• Simplified multi-step user journeys to drive a 68% uplift in user engagement and reduced funnel drop-off by 25% in first quarter post-launch.

• Partnered with engineering and product management in Agile squads to ensure scalable implementation and consistent visual language.

UI/UX Design Manager — iD Mobile May 2021 – Feb 2022

• Directed redesign of mobile and web platforms, improving customer satisfaction scores by 35% through unified UX strategy and accessible design.

• Built design system standards and governance across four product teams to ensure cross-platform consistency and reduce rework.

• Established remote usability testing processes (Maze) and improved validation cycle times by 25%.

• Mentored mid/senior designers and contributed to hiring, performance reviews and career development.

UI/UX Designer — Currys / Carphone Warehouse Dec 2016 – Apr 2021

• Owned checkout and post-purchase UX; optimised flows using experiment-driven design and data collaboration with analytics teams.

• Delivered AR product visualization and ML-driven personalization features that improved conversion and post-purchase satisfaction.

• Worked closely with engineering teams to define accessible components and ensure production parity with Figma designs.

Earlier Career

Creative Digital Designer — Algebra Consulting (2016)

UI/UX Designer — Webarts (2015) ·

UI/UX Designer — Falcon Brokers (2012–2015)

Education

BA (Hons) Graphic Design & Communication — University of Nicosia, Cyprus | 2011

Selected Impact/Highlights

• Design system architecture adopted across 15+ product teams; cut handoff time by 40%.

• Improved a complex workflow’s engagement by 68% via user research-led simplification.

• Led cross-functional squads delivering enterprise-grade features in Agile environments; presented product outcomes to C-suite stakeholders.

• Embedded WCAG 2.1 accessibility into design processes and produced implementation guidelines for engineers.

Tools & Technologies

Figma (advanced), Framer, Webflow, Maze, Google Analytics, A/B testing platforms, Sketch, Adobe CC, HTML/CSS, component libraries, accessibility tooling, AI-assisted design tools.

Professional Attributes

Design leadership, strategic storytelling, measurable impact orientation, strong engineering partnership, mentorship, and scaling product design and systems for enterprise SaaS.