Introduction

Award-winning Senior Product Designer with 15+ years’ experience crafting high-fidelity B2C mobile app experiences for major UK brands. Expert in translating complex retail and service propositions into intuitive, stunning native interfaces that strictly adhere to Apple Human Interface Guidelines and Android Material Design. Proven track record at Compare the Market and Currys Plc in driving customer engagement through user-centered design, advanced prototyping, and robust design systems. Passionate about blending aesthetic excellence with data-driven insights to deliver solutions that make a real impact for millions of customers.

Core Competencies

• Mobile App Design: Native iOS & Android Design, Apple HIG & Material Design, Mobile-First Strategy.

• Visual & Interaction: High-Fidelity UI, Micro-interactions & Animation, Wireframing, Prototyping.

• Product Strategy: Design Systems (App Patterns), Information Architecture, A/B & Multivariate Testing.

• Collaboration: Cross-functional Leadership (Product, Eng, Marketing), Agile/Scrum, Workshop Facilitation.

• Tools: Figma (Advanced Components & Prototyping), Framer, Maze, UserTesting, Google Analytics.

Professional Experience

Independent Product Design Consultant — London, UK, Jan 2024 – Present

• Delivering strategic mobile and web design solutions for startups, focusing on scaling consumer-facing applications.

• Conducting UI/UX audits to optimize visual hierarchy and interaction patterns for improved retention.

• Developing scalable design systems to ensure consistency across native mobile and responsive web touchpoints.

Senior Product Designer — Compare the Market, Mar 2022 – Nov 2023

• App & Web Experiences: Owned the holistic design strategy for complex financial comparison journeys serving millions of users, focusing on reducing cognitive load and enhancing visual appeal.

• Design Systems Leadership: Architected an enterprise-grade, tokenized Figma design system adopted across 15+ product teams. Defined core app patterns and components to ensure visual consistency between native app and web platforms.

• Data-Driven Iteration: Turned insights into action by utilizing A/B testing and behavioral analysis to optimize designs, achieving a 68% uplift in user engagement and a 25% reduction in drop-off.

• Cross-Functional Collaboration: Built strong relationships with product, engineering, and data teams to deliver scalable interaction patterns, reducing design-to-development handoff time by 40%.

UI/UX Design Manager — iD Mobile, May 2021 – Feb 2022

• Native App Redesign: Directed the comprehensive redesign of the iD Mobile consumer app, strictly applying iOS and Android design guidelines to elevate the brand experience.

• Visual & Functional Impact: Improved Customer Satisfaction (CSAT) scores by 35% by creating a unified, reassurance-focused UX strategy for billing and data management.

• Design System Governance: Built and governed design standards across four product teams, establishing a consistent visual language and motion design principles for mobile touchpoints.

• Research & Validation: Established remote usability testing processes (Maze) to validate mobile interaction flows, increasing confidence in design decisions and speeding up validation cycles by 25%.

UI/UX Designer — Currys / Carphone Warehouse Dec 2016 – Apr 2021

• Retail Innovation: Pioneered immersive AR product visualization features for the mobile experience, enabling customers to explore products virtually, which reduced purchase anxiety and return rates.

• Personalization: Designed ML-driven personalization features and recommendation engines (e.g., "You might also like") similar to fashion/lifestyle retail patterns, improving conversion rates.

• Checkout Optimization: Owned end-to-end checkout and post-purchase experience design; optimized complex mobile flows using experiment-driven design to support informed purchase decisions.

• Component Development: Collaborated with engineering to define accessible, reusable mobile components, ensuring production parity with high-fidelity Figma designs.

Earlier Career

2016 — Creative Digital Designer — Algebra Consulting

2015 — UI/UX Designer — Webarts

2012-2015 — UI/UX Designer — Falcon Brokers

Education

BA (Hons) Graphic Design & Communication — University of Nicosia, Cyprus | 2011

Selected Impact/Highlights

• Design system architecture adopted across 15+ product teams; cut handoff time by 40%.

• Improved a complex workflow’s engagement by 68% via user research-led simplification.

• Led cross-functional squads delivering enterprise-grade features in Agile environments; presented product outcomes to C-suite stakeholders.

• Embedded WCAG 2.1 accessibility into design processes and produced implementation guidelines for engineers.

Tools & Technologies

Figma (advanced), Framer, Webflow, Maze, Google Analytics, A/B testing platforms, Sketch, Adobe CC, HTML/CSS, component libraries, accessibility tooling, AI-assisted design tools.

Professional Attributes

Design leadership, strategic storytelling, measurable impact orientation, strong engineering partnership, mentorship, and scaling product design and systems for enterprise SaaS.